The Unconventional Side of Bikini PVs: BiS

I promised I'd come back! And so I figured I'd do it with the zaniest, quirkiest, most fascinating idol group on the market right now. Move over MomoClo, Super Girls, Fairies, etc! We're talking about Brand-new Idol Society again.

BiS at its normalest.

I talked about and analyzed this group before in another post and how I really don't know what to think of them. Part of me wants to cheer them on for defying the standards most idols are held to by doing the polar opposite from heavy metal songs, artsy-nude PVs, videotaping their throats with a handheld, etc. And yet I still think that it's mostly gimmicky and an attempt to draw in fans with their nonconformity thus boosting the sales of the group and making $$$. Who knows? Maybe I'm wrong! Maybe they thoroughly throw themselves into the concept because it's an image they really want to portray. But like I said, I suspect it's mostly for show... But that doesn't mean I don't enjoy them. Ever since listening to My Ixxx I've been tentatively following them not sure if they'd stick around long enough to be picked up by a major label. What with the graduations, the inner-group conflicts, and the shitty management I was actually expecting a disbandment sooner or later. But then Avex came along and the rest is... well, in-the-progress of making history! Yes, with two new members and a major label, the little amount of fans they have all speculated on how this would affect the group. Would it help draw in the mainstream crowd? Would that happen at the cost of their crazy, non-idol image? Would their debut even surface? Well, we still don't know how the sales and general public reactions will be but after listening to PPCC, I can safely say the BiS we all know and love (or hate!) is definitely still here.

For those who don't follow this group (and are somehow still reading this...), PPCC is the debut single for the group under a major label, that being Avex. I guess you could loosely consider it a "summer song" but only because of the PV but we'll get to that later. When I first heard the previews (and the... odd videos that came with it) for PPCC, I was slightly bemused but mostly unimpressed. It was just the group shouting some Engrish and then the song's title, cheerleader style. And I hate cheerleaders! The videos were also strange, but nothing too surprising. It was actually more of a relief since they showed how BiS still had there quirky style and hadn't been remade by Avex. When a longer preview of the actual song came out, that was the time when I actually started wanting to hear the whole song. From the minute-and-a-half preview, the song sounded like the usual fare from BiS which isn't a bad thing: fun, catchy rock-pop. Think Primal but a little more upbeat. And now that I've heard the whole song, I can honestly say I enjoyed it a lot more than I thought I would. The chorus is the part that stick out the most to me, maybe because it was the first snippet of the song I heard and it's definitely the catchiest part of the song. Hell, I pretty much had the chorus on loop before the full song came out! While the verses are much slower and can drag in a few parts, the chorus is fast paced which is what makes it so upbeat and enjoyable! I do wish the whole song could maintain the same pace as the chorus but even if not, the fast parts are crazy and hectic enough that I still love the debut song anyways! It's also relieving to know that just because BiS is under a major label doesn't mean they're sacrificing their style of music!

However, a BiS song isn't crazy enough without the bat-shit crazy PV that tends to come with it. So how does this one hold up compared to the others in terms of craziness?

It was a bleak and foggy day when our heroes, BiS...

...decided to face off an angry mob of biker dudes/thugs?

Say, is this Iikubo Haruna's nonconformist twin?

I get the feeling this question won't be answered but what do a bunch of thugs have against five idols? I'm curious...

Okay, that guy in the black shirt and glasses is just creepy.

I like the new logo!

The kinda-sorta-not really ultimate idol showdown!

And so the fight begins!

But before that, they have to suit up! Or... strip down in this case.

I present to you... FANSERVICE. Complete, total fanservice.

Though I will admit it's clever using school swimsuits in lieu of bikinis. Definitely different from the usual bikini PV!

For some reason, this girl reminds me of another girl in some K-pop group I probably don't care about.

IDOL CHARGE!!!

It's amazing how they all synchronized their running in slow motion!

Seriously, what did BiS do to piss all these people off? Do they represent conformity or something?

I don't think the fists of a small, teenage girl are exactly knocking that guy down...

But who cares? I love fight scenes!

And for some reason, every time I see this girl fall it's hilarious. Don't ask me why. I don't know.

Nothing like blood and guts in idol PVs!

I knew it! BiS is made up of VAMPIRES!

So this is where the song promos connect to the PV... great?

*cough*fanservice*cough*

Are they still running!? At this rate, the fog will clear up and they'll run out of budget to finish the PV!

I'd be lying if I said those bats weren't strangely badass.

Well ouch. I pity the person who gets hit with that.

So... Bats+spiky nails = exploding heads?

I want to bask in the awfulness of this effect!

Not a bad beat-down for five girls in school bathing suits.

Okay, that is a pretty badass shot to leave us with.

Well, the PV was definitely different. And nonconformist. What a shock from Brand-new Idol Society! They've totally never done this before! Actually, they haven't. At least not this specific kind of PV. Really it's just another wacky, out-there PV to add to the pile. However, that isn't exactly a bad thing. Despite the fact that I now expect something weird from every BiS PV I see, I do like this one. I think what I like most about it is the fact that it's kind of a middle finger to all the cutesy bikini PVs coming out this summer. BiS takes the typical swimsuit-idols playing happily on or by the water and twists it into something that defies the stereotype. Instead of fanservice-y bikinis, they have more conservative school swimsuits (still fanservice-y but it's not quite as obvious). The PV doesn't take place on a bright, sunny day in the summer but a dark, foggy evening. Substitute the sparkling waters of the beach for the murky water next to a dock and you have a somewhat clever parody of one of the most infamous idol cliches. And I really like it. Unlike IDOL which was a little too blatant in showing how like un-idoly BiS was, this was a lot more subtle which only made me appreciate it even more. And it's nice that the group was given a budget for once and didn't have to resort to shoving handheld video cameras down their throats. The overall atmosphere of the PV matches the song nicely and it's always fun to see a good old fight scene! It was a simple storyline but I wonder if it the angry mob of thugs represents something more? Like maybe, they symbolize the conformists attempting to hold back BiS but the group manages to defeat them and go on being themselves! Or maybe I'm over thinking it as usual... Well, no matter how complex the PV is it was a lot of fun to watch!

But the PV definitely isn't perfect. I think one of the biggest problems with it is the pacing. A lot of the shots, particularly the showdown between BiS and the thugs, were slowed down but doing so just dragged them out. And once they finally did speed up to the fight scene, I found the payoff to be a little lackluster. I thought I was going to see hardcore butt-kicking! I didn't expect some pitiful kicks and punches for fifteen seconds! The running, while intense just got old after awhile and the fight scene went by in the blink of an eye. Then we cut straight to fanservice in the form of BiS cleaning their wounds via licking each other like cats. I do like how that explains how the hell that one promo linked to the PV but that doesn't mean I liked it. I thought it was far too fanservice-y. Then again, I'm not exactly the target audience for stuff like this so maybe the wotas will like it? I have to keep in mind that despite the cool concepts, rockish songs, and fascinating image, BiS is still an idol group. It's only natural that they work in fanservice. And maybe that's why other people dislike them: because under all that edginess and nonconformity, they're still here to sell. That's probably the main reason why Avex picked them up: their marketability. But you know what? If this is what sells, then I am completely okay with that. Because even if BiS is creating this whole schtick to generate sales, I still enjoy their music and the crazy video! Sometimes I think it's better to look past the image and focus on the music. And for BiS, that's the easiest way for me to look at them. Ignoring the image and loving the music because let me tell you, their music's pretty awesome. I hope you take them far, Avex.

Perfume's Spring of Life and Death

Warning: Copious amounts of fangirling are in this review.

I've been waiting for this.

I mean... isn't it obvious? My wallpaper is the Spring of Life promo. For the past few months (actually... pretty much ever since I started this blog) I've been stating over and over again that I think Perfume is in a rut. As much as I adore the group, their music hasn't exactly been... so mind-blowingly super that I've felt the urge to swim across the pacific ocean and buy their music myself. Or something like that. Don't me wrong, their music's still been pretty awesome! Fake It, Fushizen na Girl, and 575 are some of my favorite Perfume songs! But it just feels like there isn't nearly as much... quirkiness in their music nowadays. It's still fun and very techno but it's also much more marketable, something that I think is bringing down their creativity. I don't want to say everything sounds the same because it totally doesn't but there's nothing that really stand out to me. Gone are the days of 8 minute songs of hardcore techno like edge and closest thing we've gotten to a "different" song is Toki no Hari from JPN but that's not the kind of different I had in mind... It just doesn't have the same kind of "life" it used to have back in the GAME era. Something about the overall energy and feel behind the music just seems tired out and almost... lifeless. Anyways, with the release of JPN I really did enjoy the album but Triangle and GAME still trump that and by this point I was getting a little ready for something with a little more energy to it.

Then Perfume switched labels. And from then on I think things have started to get progressively better! Not only did Perfume get a global website (in English!!) they also released JPN in over 50 countries on iTunes (including the USA!!) and there's even been a few hints at performing somewhere outside of Japan! How cool would that be? I'm not really getting my hopes up for that last one but I've definitely felt like there's been a general change in Perfume's promotion! With Tokuma they felt more cut-off; I couldn't buy their songs on iTunes and it was pretty accepted that they'd pretty much stay in Japan. But with talks of doing something more global it makes me excited! I think the move to Universal Music Japan has been a smart move in their career and I'm hoping their new music will have a little more life in it, if you know what I mean... which brings me to their first single under UMJ: Spring of Life. And dammit, the title fits perfectly for this song; I think this is the most energy I've heard in a Perfume song in a long time. Even when the opening starts I can just feel a lot more effort behind it! That's what makes this song such a strong debut for Perfume under UMJ: it's like it symbolizes the "rebirth" of Perfume (which explains the Spring of Life title) and matches the feelings most of Perfume's fans had when the group switched labels: joy. The most prominent emotion in this song is the sheer joy behind the instrumentals and the vocals. The bridge is my favorite part of the song because of how we get a brief taste of edgy-Perfume then transition right back into the joyful tone of the song! The chorus is amazing, the verses provide a nice contrasts, and overall the song left me feeling fantastic that would hear more awesome music from Perfume under UMJ!

But the best part about Perfume other than their music, personalities, and outfits is their music videos. So let's gush over the 40+ screencaps I did of the PV!!

Start us off futuristic robot thingy!

I swear they're like little dolls of perfection!!

In the making of, it's really neat how these were hooked on and made their clothes light up!

Oh cool! A shout-out to their new global website!

How To Make A Nocchi-Bot 101!

And a K-1000!

The more I look at these shots, they look very... painful.

Nocchi Stare!

She did that in Secret Secret too!!

These light-up clothes are awesome. I can't begin to describe how much I love these outfits!

And I love the dance too because it has all the signature Perfume moves but still distinguishes itself from the others!

This a fun move to watch in motion... I'd be lying if I said I didn't do it with them...

Wouldn't it be great if all idol groups danced like Perfume? Actually the more I think about it no. Perfume is Perfume. Only they can pull this off.

And only they could pull off light up dresses without it coming off as tacky or annoying!

With no sheep to imitate all Nocchi can do is stare off into space...

Basic Table Etiquette with A-chan!

I love this set; it's like a distopia and the brightness of Kashiyuka contrasts with it!

I get it! It's a "life in a bubble" concept! By the way those light-up nails are really awesome. I want those too.

What happened to the light up nails?

Aww, don't be sad Nocchi! You have lots of international fans!

I wonder if Target would ever sell light-up dresses. Pretty please?

A-chan discovers the mysterious thing called love...

I wish my computer pulled up error messages like that! How awesome would that be!?

♪All you need is love! ♫All you need is love, love!♪

Weird edits... but cool!

Remember: Kashiyuka is watching you. 

Love the lighting in this shot, I wished they used it more!

One day the Perfume Robot Dance is going to catch on! I just know it!

I think I just found a new background for my desktop...

Perfume supports teamwork and light-up dresses? Aren't they amazing?

The things I'd do for a phone call from Perfume...

Kashiyuka! You don't need lipstick! You look pretty already!

"YES! We finally escaped from Tokuma!"

Could I get one of these to do my right so it doesn't look like a kindergarten art project?

Nocchi's such a boss she has robots do nails for her!

Off they go to take over the world with laser beams and light-up dresses! I'm all for it!

Classic Perfume dance move.

A-chan seems a little nervous to what exactly Nocchi's doing behind her...

Nocchi unplugged the power!? Bad Nocchi!

No power!?

...

Did they just... die!?

I'll talk about the symbolic death later because we have much more symbolic symbolism to tackle first! My favorite part about this PV is that it matches the song well and still manages to be a lot of fun! You can definitely see a prominent "life/death" or "humanity/artificiality" theme throughout the PV especially in the way Perfume moves throughout the shots. The beginning shots are very stiff and robotic, portraying the group like little robots/androids. They're connected to what I assume is giving them power through a series of wires hooked up to their backs. The wires are also what make their clothes light up with "energy" which by the way is the coolest effect I have ever seen from Perfume and makes the dance shot one of the best moments in the PV. So Perfume dances around slowly learning to perform the functions of everyday humans. But as they do that a change comes over them. They start to discover what humans feel like love (the hearts that frequently appear throughout the PV), sadness (the single tear down Nocchi's cheek), happiness (A-chan animatedly talking on the phone), beauty (Kashiyuka applying makeup) etc. As this happens, there movements become more fluid and human-like to the point that these Perfume androids have almost become real people. But the wires connecting them to power are a cruel reminder that everything is only ruse for them to hide behind. However, they don't realize that and as they skip happily through the place of their creation, Nocchi unplugs A-chan resulting in their formerly luminescent clothes going dark and the girls going still. The screen shuts off and the viewer is left with nothing but the emptiness that although the little Perfume-bots tried to embrace humanity their efforts only lead to their deaths.

Well. That's a little morbid.

But that's what makes this PV so amazing!! After a lot of thinking (and reading a lot of interpretations on Perfume City) I think this is meant to symbolize Perfume's role in the music industry and their restriction on creativity because of how much fame they've achieved. A common thing you see in the music industry is when an artist starts to get famous, they usually try to keep the public appeal but in doing so, fans complain "they've gone too mainstream" or "their new music is nothing compared to when they weren't so famous". In my opinion, I think Perfume's music is still pretty amazing but I have come across fans who've lamented what they call their "commercial decline." I think the PV captures perfectly their position as a techno group and what their management expects from them: to make money. By keeping with their old style represented by them as robots, it shows how Perfume is stuck in the rut I frequently mention. But when they become increasingly human and break out of the system they were trained to keep up with, it shows their transition to dabble a little in something more creative. However, in the end their attempts at being individual with their music lead to nothing when they lose power which brings up a question: is this all Perfume can ever be? These beautiful singers restricted to the robotic patterns that sell so well? And would trying something a bit riskier only lead in them "shutting down?" Who knows? But I love this PV. Some more technical elements I enjoy are the light-up outfits and I always look forward to the Perfume dances and their simple yet complicated choreography. The lighting is also nice and there's some great acting from A-chan, Nocchi, and Kashiyuka!

Seriously. Watch it. Or Polyrhythm. Or Electro World. Or leave right now before I get too fan-girly...